Key practical points:
• False or misleading advertising in any form is banned.
• Absolute words like 'best', 'national number one' and 'No.1' are prohibited in most cases.
• Ads for drugs, health foods, education and finance face extra restrictions.
• Doctors and celebrities face liability for false endorsements.
• Ad platforms are responsible for reviewing what they publish.
• Fines can be large as a multiple of the advertising cost.
🏢 Company setup
Advertising Law · Yalla China
中华人民共和国广告法 / Advertising Law
Enacted: 1994-10-27 ✅ Effective: 2015-09-01
📝 Overview
A law regulating advertising, banning false claims, absolute superlatives and ads for prohibited products.
This is general information only, not legal advice. For your specific case, consult a licensed lawyer.
📜 The law text / key provisions
💬 Practical reading
💬 This is a general reading/opinion for orientation — not the official legal text nor legal advice.
If you market a product or service in China, stay well clear of words like 'best' and 'No.1' and claims you cannot prove; these are violations with heavy fines. Review your copy before publishing, especially in drugs, finance and education. General orientation, not legal advice.
📎 Official source
State Administration for Market Regulation / npc.gov.cn
🕒 Updated: 16 March 2026